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Blog ideas are a dime a dozen. But creating new relevant content that appeals to your target audience can be more of a challenge, especially when it seems like everyone has already written a blog post about everything there is to be written about. However, successfully marketing a small business in today's digital age requires

What is content marketing and how can it improve my B2B sales? Content marketing is the technique of creating and distributing content to initiate conversations among a target audience with the goal to increase sales.

In this ICTs for Everything era, even if you’re not running a technology company, technology is integral to your business. For a small business to manage customer communications, multiple projects, and company finances requires certain software applications.

Effective communication skills are critical to achieving a well-balanced work environment. Many employers spend substantial resources training employees on communication skills, because learning the basics of effective communication can help business in small but impactful ways. Effective communication starts with a clear message.

The top social media sites for business are Facebook and Twitter as we all know, but in addition, these are the 3 best social media sites for businesses to grow their traffic and gain more customers: Pinterest Pinterest has become a fast growing social sharing website with over 11 million users since its establishment in 2009

Being an entrepreneur, let alone a young entrepreneur, is no easy task. New challenges and competition are constantly on the rise. So how can you remain successful as a leader and keep your startup on the right track? The key is to consistently strengthen your work and expertise

We know how important it is for small businesses to analyze their phone usage - especially if you're running customer service or sales via phone.

Keyword choice is a central issue when it comes to small business SEO. There are online tools available out there to help you, but when you're just starting out as a small business, you may find it a little tricky to interpret some of the language.

The last decade has been an age of rapid expansion for information and communication technology (ICTs). ICTs no longer stay hidden in the labs of top-class universities or R&D centers of dominant companies.

Collecting information about customers has always been a crucial yet daunting job for small and medium enterprises. There are many large and experienced market consulting companies, but turning to them might cost too much for a small business. Instead, some small businesses choose to collect and analyze data themselves. With the help of various marketing